WorkingHoliday.Guide

Click any day to isolate it. Daily sessions are counts, so the dashed band is a Poisson range (mean ± 2√mean), not a normal ±2σ — at roughly 6 sessions a day the normal band flags ordinary variation as an event. Orange dots sit outside the Poisson range.

Whether Organic Search is growing its share, which is the goal for a new site. Shown as a 7-day rolling share by default: at roughly six sessions a day the raw stacked counts swing on one or two sessions, so the daily view answers a different, noisier question. Top five channels; the rest fold into “Other”.

The organic-growth funnel. The first step is one measurement (Search Console); the last is another (GA4), so they don't reconcile — the dashed link is a hand-off, not a conversion rate.

Impressions and clicks on separate scales, one above the other. They are not plotted on shared axes on purpose — impressions dwarf clicks, and overlaying them on two y-scales would invent a relationship that isn't in the data.

How many distinct queries sit in each position band each week. On a young site this moves months before clicks do — it is the earliest honest sign that SEO work is landing. The 21+ band is left out of the chart because it runs several times larger than the rest and would flatten them; its count is in the legend and the table.

Every page's traffic GA4 next to its search clicks GSC and affiliate click-through GA4 outbound. Search clicks aren't city-filtered (Console has no city), so they include Erlangen + Bonn. A high affiliate CTR on a modest-traffic page is where content earns.

Every page Search Console ranks inside the top 60, plotted against the traffic it actually got. Up and to the right is working. Bottom-right is the opportunity: pages Google already ranks that nobody is reading yet. The vertical axis is logarithmic — traffic is skewed enough that a linear one flattens everything except the homepage. Position is an average over 28 days GSC; pageviews are city-filtered GA4, so a page can rank without appearing here at all.

Dot size is people, not visits. Australia and New Zealand are filled because they're the destination, not a source — the gap between the dots and the colour is the trip everyone's planning.